Personalized vitamins are leading a health revolution. Here’s why.

If you’re taking a multivitamin or nutritional supplement, it could be doing you more harm than good. Baze CEO, Philipp Schulte, explains why personalized dietary supplements are a matter of common sense, and why the solution to a US health crisis is staring us in the face.

How do you shop for clothes? Do you enter a store, close your eyes and pick out an item at random, hoping that whatever you choose will do the job?

Or, do you try on various pieces in your size to find the item that fits you just right?

Chances are, you fall into the second camp when it comes to what you put on your body. The question is: why do so many of us follow the first route when it comes to what we put in?

Personalized vitamins in palm


Personalized vitamins vs multivitamins

When it comes to vitamins and supplements, so many of us apply an eyes-closed approach in the hope that a one-size-fits-all multivitamin will fulfill our nutritional needs. In doing so, we’re assuming those needs are exactly the same as millions of other people. That’s a strange approach to take considering the effects of nutritional imbalances on our daily lives.

Whether it’s the strength of our immune system, the impact on our energy levels or the effect on our sleep quality, vitamin deficiencies are a growing concern. A surprising 9 out of 10 Americans are deficient in at least one vital nutrient. And nutritional imbalance is the number-one cause of health issues in the United States.

The long-term prognosis is more alarming. Research shows nutrient deficiencies lead to significant increases in early death, including over a half million cases per year in the US. Up to 80% of Americans regularly take supplements, typically multivitamins, to combat the problem. Yet many studies are skeptical about their actual health benefits. Why is that?


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A new way of looking at nutrient levels

The answer lies in revolutionizing the way we look at supplementation. Like our clothes shopping habits, we need to address our nutritional needs on a personal level, via customized vitamins, rather than relying on what’s on the shelf.

We also need to realize that our nutrient levels are constantly changing. That thick jacket you bought to keep you warm this Fall? You won’t feel the benefit if you’re still wearing it come summer.

A change has been due for a long time – the food we eat now is less nutrient-rich than it once was, and oftentimes lifestyle factors limit the nutrients we have access to. What’s more, our genetics are a key variable when it comes to the nutritional deficiencies we’re predisposed to. But how can we find out what nutrients we need in order to address an imbalance?

The Baze approach to blood analysis and vitamin testing

There are a few approaches out there that claim to help you understand your nutritional needs, from DNA testing to symptom-based questionnaires. Both can offer valuable insights, but neither has proved to be accurate or consistent enough.  

To get the whole story, one approach remains – blood analysis. The window to your body, blood provides a real-time, detailed view of your nutrient state to see what you might be missing. Plus, regular testing shows you how it changes over time and allows you to adjust your nutrient intake and know your vitamins are doing their job.

Painless blood testing device

Baze was founded to empower people to optimize their nutrient status and lead a fuller life, as easily and as conveniently as possible – via a painless blood test you can do at home, and customized vitamins delivered to your door. Analyzing blood is the only accurate, evidence-based way of understanding your nutrient levels. It’s time to revolutionize our approach to dietary supplements with eyes wide open and start seeing real results.


Philipp Schulte, CEO of Baze

Philipp is the CEO of Baze and brings more than 10 years of experience in life sciences with a focus on innovation, marketing, and strategy. He is currently facing his most uphill struggle yet: getting his young daughter to have her full plate of nutrients. Learn more about our team here. 


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